Market research opens the door to identifying consumers’ wishes. It calls for careful preparation if meaningful results are to be achieved. The same goes for the interpreter: For interviews and group discussions I carry out thorough research in advance on the Internet and in the literature. Careful preparation and extensive experience of communication are the key to success in this dynamic segment.
- Consumer goods
In both fields – pharmaceuticals and consumer goods – I am available to interpret for individual interviews, group discussions and in-home interviews.
I have been working for market research institutes and agencies for some 20 years, gathering broad experience that ensures lively, detailed and expressive interpretation.